Privacy Policy

Effective date: 8 December 2025
Last updated: 8 December 2025

 

1. Introduction

Welcome to Sway Chicago (referred to as “we”, “us”, or “our”).
We value your privacy and are committed to protecting any personal information you share with us when you visit our website [https://swaychicago.com/] (the “Site”), or when you contact us, sign up for our services, newsletters, or otherwise engage with us.
This Privacy Policy explains what information we collect, how we use and safeguard it, when and with whom we may share it, and your rights regarding that information.

2. Information We Collect

We may collect and process the following categories of personal information from you:

• Contact information: name, email address, telephone number, mailing address (if provided), and any other contact data you submit via contact forms or sign-up forms. 
• Communication data: information contained in any messages or correspondence you send us (e.g. via contact form, email, phone, or live chat). 
• Usage data: information collected automatically when you visit and interact with our Site — such as IP address, browser type, device type, operating system, pages visited, time and date of visit, referring/exit pages, and other analytics related data. 
• Marketing preferences: if you opt in for newsletters, updates, or other marketing communications, any preferences or choices you indicate. 
• Other optional information: any additional information you choose to provide (e.g. during surveys, feedback forms, event registrations, lead forms). 

3. How We Collect Information

We collect information in several ways:

• When you voluntarily provide it (e.g. by filling out contact forms, signing up for newsletters or services, subscribing to updates, responding to surveys, or otherwise contacting us). 
• Automatically, when you browse or use our Site (through cookies, analytics tools, and other tracking technologies). 
• From third-party service providers we use to deliver our services (for example, hosting providers, analytics providers, email-marketing platforms, etc.), as required for operations. 

4. How We Use Your Information

We may use the information we collect for various legitimate business purposes, including but not limited to:

• Responding to your inquiries, requests, or communications. 
• Providing, maintaining, and improving our services (e.g. marketing services, consultations, content delivery). 
• Sending newsletters, promotional materials, or updates — only if you have opted in for marketing communications. 
• Conducting research, analytics, and site optimization (e.g. to understand how the Site is used, track performance, and improve user experience). 
• Complying with legal obligations, protecting our rights, enforcing our terms, or responding to claims or requests by governmental authorities. 
• Other purposes with your consent, where relevant. 

5. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which we collected it — unless a longer retention period is required or permitted by law.
For instance:

• Contact and transaction data may be retained until you request deletion or unsubscribe. 
• Analytics and usage data may be retained for a limited period (e.g. as aggregated or anonymized data) for the performance and improvement of our services. 

If you unsubscribe, request deletion, or withdraw consent (where applicable), we will honor your request — though we may retain minimal data needed to honour your request (for example to ensure you won’t receive further communications).

6. Cookies and Tracking Technologies

Our Site may use cookies and similar tracking technologies to collect usage data, monitor Site performance, and provide a better experience.
Depending on your location and applicable law, we may present a cookie consent banner or other consent mechanism at the time of your visit.
You may choose to accept or decline cookies; please note that declining certain cookies may affect functionality of the Site.

For more detailed information, please refer to our Cookie Policy [if you have one — link here].

7. Disclosure of Your Information

We may share your personal information with third parties in the following circumstances:

• Service providers: trusted third-party vendors, contractors, or partners who help us operate our business (e.g. website hosting, analytics, email marketing, payment processors, customer support, etc.). These providers are obligated to keep your information confidential and use it only as directed by us. 
• Legal compliance: if required by law, regulation, legal process, or governmental request; or to protect the security or integrity of our services, rights, property, or safety — or those of our users or the public. 
• Business transfers: if we are involved in a merger, acquisition, sale of assets, financing or restructuring — we may transfer your information as part of that transaction. 
• With your consent: any other sharing only when you explicitly agree. 

We will not sell or rent your personal information to unaffiliated third parties for marketing or advertising purposes without your explicit consent.

8. Your Rights & Choices

Depending on your jurisdiction and applicable law, you may have certain rights, which may include (but are not limited to):

• The right to access the personal information we hold about you. 
• The right to request correction or update of your information. 
• The right to request deletion of your information (subject to certain exceptions). 
• The right to withdraw consent, if processing is based on your consent (e.g. marketing communications). 
• The right to opt out of marketing communications at any time (for example via unsubscribe links or by contacting us). 

If you wish to exercise any of these rights, or if you have questions or concerns about how we use your data, please contact us using the details below.

9. Data Security

We take reasonable and appropriate technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These may include encryption, access controls, secure hosting environments, and regular security assessments.

However — no method of transmission over the internet or method of electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.

10. International Transfers & Compliance

Because we may serve clients or users in multiple countries, your personal information may be transferred to, stored, or processed in countries other than your country of residence. By using our Site or providing your information, you consent to such transfers.

If you are located in a jurisdiction with stricter requirements (e.g. the European Union), you may have further rights under applicable data-protection laws (such as the General Data Protection Regulation (GDPR)). We aim to honor applicable protections, and you may contact us to exercise your rights.

11. Children’s Privacy

We do not knowingly collect personal information from children under the age of 13. If we learn that someone under 13 has provided personal data, we will delete that information as soon as possible.

12. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. When we do, we will update the “Last updated” date above. We encourage you to review this Policy periodically to stay informed about how we handle your information.

If the changes are significant, we may notify you (for example by posting a prominent notice on our Site, or by email if you are subscribed).

13. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us at:

[Company Name]
Address: [Insert mailing address]
Email: [Insert contact email]
Phone: [Insert contact phone number]